GoFit is a new ‘high value, low price’ (HVLP) concept developed and owned by Evolution Wellness (EW), Asia’s leading health club operator whose portfolio of more than 170 clubs, including well-known gym brands such as Celebrity Fitness and Fitness First. EW created GoFit with the intention of changing the way people think about budget gyms, and to access the rapidly expanding market demand for HVLP fitness clubs.
GoFit provides members with a convenient approach to fitness by using technology as an enabler, including club access via a secure app, a self-managed membership system, and virtual classes. It operates on a low staffing model and self-service approach to keep costs low, which allows the savings to be passed on to members. Its affordable pricing, wide range of equipment and fitness offerings caters to all levels of gym-goers.